Sony CEO urges return to geeky engineering roots


  • TECH
  • Thursday, 26 Sep 2019

Xiborg Inc chief executive officer and Sony Computer Science Laboratories Inc researcher Ken Endo posing for a photograph in Tokyo, Japan. Created in 1988 and modeled after Xerox Corp’s Palo Alto Research Center and AT&T Inc’s Bell Labs, the CSL is Sony’s tech innovation incubator. — Bloomberg

If you still remember Sony Corp as the company that defined the cutting edge of technology in the 1990s, its chief executive officer has some good news for you.

The past two decades have seen the company drift further into the entertainment business and away from the hard edge of new tech, but CEO Kenichiro Yoshida is keen to rebalance that equation, sending out the message that Sony is once again a place where engineers can dream big.

Subscribe now and receive FREE sooka plan for 1 month.
T&C applies.

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Tech News

US regulator looks to put Google under federal supervision, Washington Post says
Fibre optic cables should be considered 'critical infrastructure' in Africa, Google says
EU fines Meta 797 million euros over abusive practices benefiting Facebook Marketplace
ASML CEO says AI boom benefits the company
Spain's La Vanguardia joins the Guardian in leaving X, citing 'toxic content'
Analysis-Crypto industry pushes for policy sea change after Trump victory
EU says Booking must comply with Digital Markets Act
Samsung Electronics says it reaches preliminary wage deal with union
Trump’s victory could ease regulatory path for Musk’s robotaxi, but hurdles remain
Siemens to cut up to 5,000 jobs in automation business after downturn

Others Also Read