Sony CEO urges return to geeky engineering roots


  • TECH
  • Thursday, 26 Sep 2019

Xiborg Inc chief executive officer and Sony Computer Science Laboratories Inc researcher Ken Endo posing for a photograph in Tokyo, Japan. Created in 1988 and modeled after Xerox Corp’s Palo Alto Research Center and AT&T Inc’s Bell Labs, the CSL is Sony’s tech innovation incubator. — Bloomberg

If you still remember Sony Corp as the company that defined the cutting edge of technology in the 1990s, its chief executive officer has some good news for you.

The past two decades have seen the company drift further into the entertainment business and away from the hard edge of new tech, but CEO Kenichiro Yoshida is keen to rebalance that equation, sending out the message that Sony is once again a place where engineers can dream big.

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