The world’s biggest card networks – a group that includes Visa Inc, Mastercard Inc, American Express Co and Discover Financial Services – have joined forces in an effort to make web purchases easier and reduce what the industry calls 'online cart abandonment'. — Reuters
Smartphones have made taking a photo and checking fantasy football scores a breeze, but inputting credit card details on that small screen can still be frustrating enough that many shoppers just give up, costing retailers billions.
Now, the world’s biggest card networks – a group that includes Visa Inc, Mastercard Inc, American Express Co and Discover Financial Services – have joined forces in an effort to make web purchases easier and reduce what the industry calls "online cart abandonment”.
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