In April, David Zuo’s students told him about the latest money making craze sweeping across China: reselling limited edition athletic shoes. Since then the 34-year-old Zhejiang sports teacher has made about 100,000 yuan (RM59,104) trading rare trainers online such as Nike Air Jordan’s and Adidas Yeezy’s.
The growth of digital platforms, fuelled by a nation with growing disposable income and a deep love for basketball, has created a buying frenzy in a secondary market of trading shoes much like stocks.
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