A combination image shows screengrabs of TikTok creators Charli D’Amelio (@charlidamelio, left) and @glitterandlazers (right) taking part in holiday marketing campaigns on TikTok for beauty brands eos Products and NARS Cosmetics. — Reuters
In a TikTok video with the hashtag #awesomekiss, viral teen star Charli D'Amelio uses an eos Products lipbalm before kissing the screen and transforming into a dancing, costumed Santa in an ad for her 12 million followers.
Just over a year after TikTok officially launched US brand partnerships, major brands are tapping influencers on the social video app for holiday campaigns.
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