American search engine DuckDuckGo, which emphasises protecting searchers' privacy, has presented a new tool, Tracker Radar, which is an automatically updated dataset that lists all of the advertising trackers on the web.
Tracker Radar provides a real-time list of the most widespread online trackers, which is automatically generated and maintained through continuous crawling and analysis of the web's most popular sites. Not surprisingly, the first statistics to be produced by Tracker Radar show that the largest publisher of trackers is, as you might have guessed, Google, which is followed by Facebook, Adobe and Amazon. The list created by the tool is not intended to be exhaustive and it will evolve over time, but DuckDuckGo claims that it can identify the overwhelming majority of files designed to analyse the behaviour of Internet users for sales and marketing purposes.