While online commerce was already making steady inroads in retail’s market share, the pandemic, which has shut down brick-and-mortar retail, has created a “forcing function” that’s pushing consumers online for all of their needs, said analysts. — AFP Relaxnews
The coronavirus pandemic is sparking enormous changes in e-commerce over a very short period of time, according to a study from Adobe Analytics.
Average daily online sales for groceries, for example, doubled by the middle of March compared with the start of the month, the study shows. Overall, e-commerce is up 25% over the same period, which compares March 13 to 15 with the first 11 days of the month. Using a longer view, grocery spending now represents 8% of overall e-commerce, up from 6% three years ago, Adobe Analytics said.
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