Certain online activities have been given a major boost by Internet users living in lockdown, according to the latest Digital 2020 report published by the agency We Are Social and the social media management platform Hootsuite, which was updated in April. The new data highlight certain significant changes in behaviour due to the beginning of lockdown almost everywhere around the world.
Nearly half of Internet users (47%) report spending more time on social networks in recent weeks. All social platforms are seeing an increase in their number of active users. Twitter is the network with the strongest growth in the first quarter of 2020 (14% more than in the fourth quarter of 2019). Time spent on Snapchat and TikTok has grown considerably.