LOS ANGELES: It's a Spring Saturday and somewhere deep in Philadelphia, five twentysomethings are huddled in a small apartment, each hunched over a computer. The click-clack of their keyboards is the only sound heard in the room, but via their devices, they're running one of the largest music festivals in the world.
April 25's Block by Blockwest, a cheeky twist on the annual South By Southwest confab which was called off this year due to the Covid-19 pandemic, took place on Minecraft, the beloved online game in which block-shaped players can build the virtual worlds of their wildest dreams.