For thousands of Indian content creators, TikTok was a window into fame and fortune. — Reuters
MUMBAI: Geetha Sridhar never used to enter her kitchen in Mumbai without her smartphone. The 54-year-old homemaker used to post dozens of short videos daily on the Chinese video app TikTok, mostly of herself cooking traditional recipes.
With 1 million TikTok followers, she earned an average 50,000 rupees (RM2,838) a month from companies who paid her to use their products.
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