Li’s study estimates that as many as 30% of online reviews are bogus, intended either to inflate the standing of a company or product, or to damage the reputation of a competitor. — Mohamed Hassan/Pixabay
Perhaps it was inevitable that in this strange era of “alternative facts” and fake claims of “fake news”, someone would make the case for why bogus online reviews are a good thing.
Still, that anyone would make such an argument is jarring, especially when it comes from scholars writing in an academic journal.
Already a subscriber? Log in.
Get 30% off with our ads free Premium Plan!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
