A file photo of a US-based mukbang influencer. One such influencer with 4.7 million viewers recently apologised for being involved in the misleading advertising practice. — Minneapolis Star Tribune/TNS
SEOUL: South Korea will ban social media influencers from pitching a new product or service on their online platforms without disclosing their business ties with corporate sponsors, officials said on Aug 12.
The move comes amid controversy over some famous social media influencers’ involvement in the shady practice called “backdoor online advertising”, Yonhap news agency reported.
Already a subscriber? Log in.
Get 30% off with our ads free Premium Plan!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
