UK developing targeted mobile alert system for virus warnings


The UK text system would rely on ‘cell broadcast’, a separate technology to text messaging with its own broadcast channel able to function even when the main network is congested, according to the GSMA. The new approach comes after the UK ditched plans to develop its own contract tracing app in favour of implementing a version based on technology from Apple Inc and Google. — Reuters

The UK is developing a ‘cell broadcast’ system that would allow it to deliver alerts targeted to certain locations, in an attempt to control the spread of the coronavirus, according to people familiar with the matter.

A basic text message telling people to “stay at home” and linking to more information was sent to nearly every phone in the country in March, after Prime Minister Boris Johnson declared a national lockdown to halt the spread of Covid-19.

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