TikTok’s fast-growing China twin has 600 million daily users

An advertisement of TikTok (Douyin) at a bus stop in Beijing, China, Aug 24. — Tingshu Wang/Reuters

Douyin, the Chinese-market version of ByteDance Ltd’s TikTok video-sharing app, surpassed 600 million daily active users in August, rising from 400 million at the start of the year.

The service has produced 41.7 billion yuan (RM25.42bil) in revenue for more than 22 million creators over the past year and the company intends to spend US$1.5bil (RM910mil) in a push to double that figure over the next 12 months, said ByteDance China Chief Executive Officer Kelly Zhang. Speaking at the Douyin Creator Conference on Sept 15, Zhang detailed the growth of Douyin’s audience and the efforts to bolster and diversify income streams for creators.