Shoppers walking through a shopping mall in Manchester, UK. Mall owners around the world are looking into alternative ways to use their real estate as retailers downside and to profit from growing e-commerce. — Bloomberg
Bringing shopping malls online could be the answer to a problem that’s gnawed at e-commerce for years, namely how to slash delivery costs for the “last mile” before a product reaches its buyer, according to the chief executive of Citycon Oyj.
Citycon, which operates 40 malls across the Nordic countries and Estonia, is building a click-and-collect service that would allow consumers to shop the full array of a mall’s offerings on one website and pick up the goods from a convenient location, according to chief executive officer F. Scott Ball.
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