Alibaba’s ‘Romance Of The Three Kingdoms’ hit sees it make a play for lucrative gaming market


By Josh YeJane Zhang

Alibaba says its gaming division has been upgraded to an independent group to parallel the company’s entertainment division. — SCMP

After marquee mobile game Romance Of The Three Kingdoms: Strategy Edition hauled in 3.7bil yuan (RM2.25bil) during the first half of the year, gaming – once a no-go area – has now become a key part of Alibaba Group Holding’s business.

The e-commerce giant and China’s biggest cloud services provider is also launching its own cloud gaming platform to compete with Tencent Holdings, the world’s biggest games publisher by revenue, and NetEase.

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SCMP , Romance Of The Three Kingdoms

   

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