Amazon.com Inc told Echelon Fitness to stop selling an exercise bike that was promoted and branded as a product developed in partnership with the e-commerce giant.
Echelon announced the EX-Prime Smart Connect Bike earlier this week and said it was developed "in collaboration with Amazon.” The machine was listed on Amazon’s website for US$500 (RM2,082.50), a steep discount to machines offered by Peloton Interactive Inc.
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