In-app revenue for global short video hit TikTok and its Chinese version Douyin ranked first among non-gaming apps globally in the third quarter, according to new data released by research firm Sensor Tower, indicating strong growth in the face of geopolitical headwinds in the US and India.
User spending on the app grew 800% in the three-month period compared to the same quarter in 2019, beating YouTube and Tinder into second and third place respectively, according to Sensor Tower. This was the second consecutive quarter that TikTok was the top-grossing non-game app.