As part of the new partnership, which comes in line with the release of the popular video game FIFA 21, TikTok will be displayed on the front of Tundra’s new jersey. — Reuters
Chinese short-form video platform TikTok has continued its expansion into the eSports industry by signing up as the new principal partner of London-based eSports organisation Tundra.
TikTok, which is best known for dancing videos that go viral among teenagers, made its bow in the world of competitive, organised video gaming this year with the TikTok Cup, an online collegiate esports tournament with a US$60,000 (RM249,480) prize pool.
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