Genshin Impact has been touted as the biggest ever global launch of a Chinese game. The slogan for Shanghai-based miHoYo, the company behind the game: ‘tech otakus save the world’. — SCMP
The men behind Genshin Impact, touted as the biggest ever global launch of a Chinese game, have made no secret of targeting otakus – a Japanese term for male geeks who are socially awkward with limited romantic lives, and who are often diehard fans of games or anime featuring “cute” or “sexy” female characters.
The slogan for Shanghai-based miHoYo, the company they founded: “tech otakus save the world”. And Cai Haoyu, co-founder and president of Genshin Impact creator miHoYo, has identified as a bona fide otaku himself.
Already a subscriber? Log in.
Save 30% for ads-free and full access now!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
