For US tech giants, massive antitrust fines matter less than being ordered to change the way they do business, according to the European Union official who pushed through landmark decisions against Microsoft Corp, Intel Corp and Google.
While a €1.06bil (RM5.15bil) fine for Intel in 2009 sent a “big message” to Silicon Valley, levying such costs isn’t the most important thing regulators can do, said Cecilio Madero Villarejo, who retired last month from his role as a deputy director-general in the European Commission’s competition authority.