Chinese delivery giant Meituan moves to expand livestreaming reach with new WeChat mini-program


While it is primarily known as a food delivery company, Meituan has been broadening its offerings in recent months. — Bloomberg/South China Morning Post

About a month after Meituan, China’s largest on-demand app, introduced a new live-streaming toolkit for private educational institutions, it has moved to reach an even bigger audience by launching a mini-program on Tencent Holdings’ ubiquitous app WeChat.

WeChat, a do-everything app that allows users to find a hotel, pay bills, message friends, order food and much more, had over 1.2 billion users worldwide as of the end of June, almost three times the 450.5 million annual transacting users Beijing-based Meituan reported in its annual report for last year.

Subscribe or renew your subscriptions to win prizes worth up to RM68,000!

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

SCMP , livestreaming

   

Next In Tech News

Exclusive-Amazon likely to face investigation under EU tech rules next year, sources say
US natgas producers chase AI-driven surge in power demand to weather low prices
Snowflake shares surge on rosy forecast, AI deal with Anthropic
Digital banks lead profitability gains among Brazilian lenders, says central bank
PayPal fixes outage that affected thousands worldwide
X's former top policy chief takes job with Elon Musk rival, Sam Altman
Alibaba integrates e-commerce platforms into a single business unit
US watchdog issues final rule to supervise Big Tech payments, digital wallets
Nvidia to build AI school in Indonesia, VP says
A Google PC running Android could be in the works

Others Also Read