Study: Kids on YouTube see many ads, few educational videos


The study provides one of the more detailed snapshots of children’s viewing behaviour on YouTube, said Radesky. — Bay Area News Group/TNS

Young children are watching a wide range of videos on YouTube that are chock full of advertisements, sometimes have violent footage and offer little educational value, according to a report from academics and Common Sense Media, an advocacy group.

YouTube is a juggernaut in kids’ media, and viewership has shot up during the pandemic. But the company has struggled to police the videos that kids watch, even after investing deeply in ways to better moderate children’s content once it became a political problem.

Subscribe or renew your subscriptions to win prizes worth up to RM68,000!

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Tech News

Exclusive-Amazon likely to face investigation under EU tech rules next year, sources say
US natgas producers chase AI-driven surge in power demand to weather low prices
Snowflake shares surge on rosy forecast, AI deal with Anthropic
Digital banks lead profitability gains among Brazilian lenders, says central bank
PayPal fixes outage that affected thousands worldwide
X's former top policy chief takes job with Elon Musk rival, Sam Altman
Alibaba integrates e-commerce platforms into a single business unit
US watchdog issues final rule to supervise Big Tech payments, digital wallets
Nvidia to build AI school in Indonesia, VP says
A Google PC running Android could be in the works

Others Also Read