Currently, TikTok counts 700 million active users worldwide, 100 million are American. — AFP
TikTok is certainly the social network of the moment. The platform could hit the billion-users mark by 2021, according to a report published by App Annie. It represents a huge business opportunity that could materialise while the world is being hit by an unprecedented economic crisis. However, these predictions still have to be taken with a grain of salt since TikTok is still at risk of being banned on American soil.
TikTok's success doesn't look likely to subside anytime soon, according to App Annie. The website that analyses the progress of top applications forecasts that the video sharing app will clock over a billion active users by 2021. It predicts a total of over 1.2 billion active users every month on the platform. "TikTok has seen sharp growth in active users by amassing a sizable global footprint in 2020 – nearly tripling in size since 2018. In 2021, we expect TikTok to not only achieve a coveted spot in the 1 Billion monthly active users club, but to sail straight past to 1.2 billion," reads the App Annie press release.
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