Google upended the advertising world with its decision earlier this year to phase out third-party cookies that help advertisers pinpoint customer with ads for websites they previously visited and monitor which ads convinced them to buy. — AP
Google’s planned changes to advertising data were targeted by a group of rivals who pushed UK regulators to make the company a top antitrust priority.
Marketers for an Open Web is asking the Competition and Markets Authority to temporarily halt Google’s rollout of so-called privacy sandbox technology next year, it said in an emailed statement on Monday.
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