Facebook attacks Apple’s iOS changes in full-page newspaper ads

The newspaper ads are the latest in what has become a vicious and public battle between two of the world’s most valuable companies. — Reuters

Facebook Inc attacked Apple Inc in a series of full-page newspaper ads on Dec 16, claiming the iPhone maker’s anticipated mobile software changes around data gathering and targeted advertising are bad for small businesses.

The ads, slated to run in the New York Times, Wall Street Journal and Washington Post, carry the headline “We’re standing up to Apple for small businesses everywhere”. They home in on upcoming changes to Apple’s iOS 14 operating system that will curb the ability of companies like Facebook to gather data about mobile users and ply them with advertising.