Google secretly gave Facebook perks, data in ad deal, U.S. states allege


  • TECH
  • Thursday, 17 Dec 2020

FILE PHOTO: A 3-D printed Facebook logo is seen on U.S. dollar banknotes in this illustration picture, June 18, 2019. REUTERS/Dado Ruvic/Illustration

(Reuters) - Facebook Inc and Alphabet's Google, the two biggest players in online advertising, used a series of deals to consolidate their market power illegally, Texas and nine other states alleged in a lawsuit against Google on Wednesday.

Google and Facebook compete heavily in internet ad sales, together capturing over half of the market globally. The two players agreed in a publicized deal in 2018 to start giving Facebook's advertiser clients the option to place ads within Google's network of publishing partners, the complaint alleged. Executives at the highest level of the companies signed off on the deal, according to the complaint.

Subscribe now and receive FREE sooka plan for 1 month.
T&C applies.

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Tech News

GlobalFoundries forecasts upbeat Q4 results on strong demand from smartphone makers
Emerson sharpens automation focus with offer for rest of AspenTech in $15 billion deal
Data analytics firm Palantir jumps as AI boom powers software adoption
Tax fraud investigators search Netflix offices in Paris and Amsterdam, says source
Singapore's Keppel to buy Japanese AI-ready data centre
Tesla increases wages for staff at German gigafactory by 4%
Apple explores push into smart glasses with ‘Atlas’ user study
Japan's Kioxia sees flash memory demand almost tripling by 2028
Hacker gets into woman’s email, changes every password, tries to make purchases
Foxconn says Oct revenue +8.59% y/y, Q4 outlook good

Others Also Read