FILE PHOTO: A man walks past a logo of Google in front of at an office building in Zurich, Switzerland July 1, 2020. REUTERS/Arnd Wiegmann/File Photo
(Reuters) - The UK's competition watchdog said on Friday it has launched an investigation into Google's proposals to remove third-party cookies and other functions from its Chrome browser, following concerns the move could curb rival digital advertising.
The investigation will assess whether the proposals could cause advertising spend to become even more concentrated on the ecosystem of Alphabet's Google at the expense of its competitors, the Competition and Markets Authority said.
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