Behind the scenes on the set of the all-digital CES 2021. The Consumer Technology Association, the trade group that runs CES, said it made a final decision in July that its premier event would be virtual, then put out a request for bids and evaluated more than 40 digital platforms before announcing its choice of Microsoft in October. — AFP/Consumer Technology Association (CES)/Handout
This week, Microsoft had a big test on its hands – how to help transform the world’s biggest gadget show into an online-only event.
The choice of Microsoft to power this year’s CES and create a virtual showcase for its 1,800 exhibitors gave the tech giant a big promotional boost over its best-known cloud computing rivals, Amazon and Google.
Already a subscriber? Log in.
Subscribe or renew your subscriptions to win prizes worth up to RM68,000!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
