Once a leader, Xiami saw its monthly active users (MAUs) fall to 22.4 million by October 2020, a tiny fraction of the 450 million for Tencent’s three music apps. Founder Wang Hao’s laid back style was reflected in Xiami’s philosophy of focusing on the music first but it may have also contributed to the decline. — SCMP
Xiami Music, the pioneering Chinese music streaming service owned by Alibaba Group Holding (which owns the Post), will close next month after management admitted it missed “crucial opportunities” in the battle with rival Tencent Music.
The story of Xiami is a cautionary tale of how a new product can win the hearts and minds of users but still fail in the marketplace despite being part of a much bigger corporation with deep pockets.
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