MILAN: With dreams of the big screen but Internet in their veins, eight young Italian influencers are racking up followers as they spend their days in a Milan TikTok luxury loft.
Aged between 16 and 20, they sing, dance and pout against the backdrop of the duplex set up by content creator Defhouse as a star academy for the virtual world.
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(L-R, top-bottom) TikTok influencers Yusuf Panseri, Berlini, Davide Moccia, Lanza, Florin Vitan and Marco Bonetti pose in the 'Defhouse', a TikTok influencers incubator in Milan. All the influencers live on site, where they receive training in a variety of areas potentially of use in their videos, whether music and culture, politics and current affairs, diction, or even good manners. — AFP
TikTok influencer Tommaso Donadoni performs a video for the social network TikTok in the 'Defhouse', a TikTok influencers incubator in Milan. — AFP
TikTok influencers Berlini (left) and Davide Moccia pose in the 'Defhouse', a TikTok influencers incubator in Milan. — AFP
Berlini performs a video in the 'Defhouse', a TikTok influencers incubator in Milan. — AFP
A bedroom in the 'Defhouse' – the perfect backdrop for short videos shared on the TikTok app. — AFP
TikTok influencer Yusuf Panseri performs a video for the social network TikTok in the 'Defhouse'. Eight young Italian influencers are racking up followers as they spend their days in a Milan TikTok luxury loft. — AFP
Casadei said he initially expected it would take three years to break even, with rent alone costing €500 (RM2,454) a day. It happened after three months. — AFP
A picture shows a communal area in the 'Defhouse' – the perfect backdrop for short videos shared on the TikTok app. — AFP
A picture shows the entrance of the 'Defhouse' in Milan, the address of which is a closely guarded secret. — AFP
(L-R) TikTok influencers Tommaso Donadoni, Lanza, Yusuf Panseri, Berlini and Marco Bonetti play music in the 'Defhouse', where they dream of making the leap to the big screen by way of Internet fame. — AFP
(L-R) TikTok influencers Marco Bonetti, Yusuf Panseri, Tommaso Donadoni and Davide Moccia perform a video in the 'Defhouse', in hopes of racking up followers in pursuit of fame and hopefully fortune. — AFP
TikTok influencers Florin Vitan (left) and Lanza perform a video for the social network TikTok in the 'Defhouse'. — AFP
(L-R, top-bottom) TikTok influencers Yusuf Panseri, Berlini, Davide Moccia, Lanza, Tommaso Donadoni, Florin Vitan and Marco Bonetti pose in the 'Defhouse'. — AFP
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