The report further revealed that Apple’s App Store continued to see a higher share of spending than Google’s equivalent Play Store. — Dreamstime/TNS
Even as the Covid-19 pandemic forced millions of users to stay indoors, digital platforms saw an exponential surge in usage and spending in 2020.
A new Sensor Tower report corroborates the trend as it reveals global consumer spending in the top 100 non-game subscription-based apps grew 34% year-over-year. The spending surged to US$13bil (RM52.39bil) in 2020, up from US$9.7bil (RM39.09bil) in 2019.
Already a subscriber? Log in.
Get 30% off with our ads free Premium Plan!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
