And the latest TikTok trend is... personal finance


On TikTok, the ‘personalfinance’ hashtag counts over 3.7 billion views. — AFP

Dances and lip-syncs aren’t the only trends on TikTok these days. Now, the Chinese social network is attracting a new breed of influencers offering advice on how best to invest money and boost your personal finances. And their videos are going viral, often drawing millions of views, much to the delight of the influencers – and their bank balances.

Under the hashtags “Fintok”, “Moneytok”, “financetok” or “howtoinvest” and “personalfinance”, there are now millions of videos, some of which count their views in the billions. And as Bitcoin continues to grow in value, the dream of winning big with minimal effort, thanks to shrewd financial investments, has become a real trend on TikTok – a trend that hasn't escaped certain influencers on the platform, who are cashing in on its popularity.

Subscribe now and receive FREE sooka plan for 1 month.
T&C applies.

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Tech News

Can an Apple�Watch get AFib patients off bloodthinners?
South Korea fines Meta about $15 million over collection of user data
Ehailing service Bolt says it’s launching in Malaysia soon, already licensed by Apad
French IT firm Atos agrees to sell Worldgrid unit to Alten
Opinion: These Apple researchers just showed that AI bots can’t think, and possibly never will
Nintendo cuts annual profit forecast by 10% as Switch sales slow
You may have blocked someone on X but now they can see your public posts anyway
Japan taps US chip startup Tenstorrent to help train new wave of engineers
Chinese AI firms are splurging on ads, report finds, as chatbot market gets crowded
Data of over 148,000 people leaked after ransomware attack on 2 Hong Kong hearing centres

Others Also Read