The video game market has become hugely lucrative in recent years, with both Big Tech and high-powered start-ups aggressively building up their gaming units. Nuverse’s previous titles struggled to live up to expectations, but it is only a matter of time before it comes up with a hit game. — SCMP
ByteDance, the owner of TikTok, has pushed its flagship gaming studio Nuverse to centre stage by launching a stand-alone website for the development and publishing team, a sign of its commitment to gaming as the Beijing-based unicorn seeks to profit from its vast user base and challenge arch rival Tencent.
Although Nuverse, led by a former Tencent executive, was established in 2019, the roll-out of the new website – which lists all the gaming titles from the studio – represents one of ByteDance’s biggest public commitments to video game development. Last month, the company did a soft launch of a new cloud gaming platform called Aoligame.
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