Coming to a TV near you: Ad fraud that costs marketers millions


Connected TVs are prime marketing real estate because the big screen captures the attention of viewers more effectively than a smartphone with a smaller screen. — Technology vector created by vectorjuice - www.freepik.com

As billions of consumers binge-watched TV shows during the pandemic, an insidious form of fraud was playing out right under their noses.

Marketers spend millions of dollars to reach audiences glued to Internet-connected TVs, but some of that money is ending up in the pockets of scam artists, who’ve devised a complex and hard-to-detect shell game that mixes up where ads appear and who makes money from their placement. This digital switcheroo diverts ads meant for big, high-definition television screens to less expensive platforms, such as smartphones, with thieves pocketing the price difference.

Subscribe now and receive FREE sooka plan for 1 month.
T&C applies.

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Tech News

Can an Apple�Watch get AFib patients off bloodthinners?
South Korea fines Meta about $15 million over collection of user data
Ehailing service Bolt says it’s launching in Malaysia soon, already licensed by Apad
French IT firm Atos agrees to sell Worldgrid unit to Alten
Opinion: These Apple researchers just showed that AI bots can’t think, and possibly never will
Nintendo cuts annual profit forecast by 10% as Switch sales slow
You may have blocked someone on X but now they can see your public posts anyway
Japan taps US chip startup Tenstorrent to help train new wave of engineers
Chinese AI firms are splurging on ads, report finds, as chatbot market gets crowded
Data of over 148,000 people leaked after ransomware attack on 2 Hong Kong hearing centres

Others Also Read