Microsoft Corp and Discord Inc hold a great deal of sway with video game fans. As they now hold talks for a potential US$10bil (RM41.27bil) acquisition, a deal would join two companies in pursuit of audiences far beyond gamers.
Jason Citron and Stan Vishnevskiy, programmers and entrepreneurs, founded San Francisco-based Discord in 2015 as a platform for people to chat while playing video games together. The free service offers voice, video and text as well as gamer-friendly features including the ability for users to broadcast the name of the game they are playing.