The Chinese government has asked the country’s websites and mobile apps to redesign their pages and interfaces so they are easier for the elderly to navigate in Beijing’s latest push to narrow the digital gap among a rapidly ageing population.
China’s Ministry of Industry and Information Technology (MIIT) published guidelines on Monday asking web pages and mobile apps to carry out “elderly friendliness modifications” before the end of September – including the use of bigger fonts and a ban on pop-up ads – after which compliant sites will receive an official “web accessibility” label valid for two years.