The tiny red hearts that appear under Instagram photos of kids, kittens and sandwiches can be a source of stress for many users, an insidious way of measuring self worth and popularity.
Now Facebook says it’s going to test out – again – an option for users to hide those “like” counts to see if it can reduce the pressure of being on social media. Instagram, which Facebook owns, will soon allow a small group of random users to decide whether or not they want to see the number of likes their posts and those of others receive.