Analysts believe that Apple’s margins on the App Store may have grown since 2019. Sensor Tower estimates the App Store generated US$22bil (RM90.26bil) in commissions last year for Apple, while Bernstein analyst Toni Sacconaghi believes Apple will run the App Store this year with a gross profit of 88%. — AFP Relaxnews
Apple Inc’s App Store had operating margins of almost 78% in fiscal year 2019, according to testimony from an Epic Games Inc expert witness based on documents obtained from the iPhone maker.
The figure comes from Ned Barnes, a financial and economics researcher, who said he obtained documents “prepared by Apple’s Corporate Financial Planning and Analysis group and produced from the files of Apple CEO Tim Cook”.
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