When Andy Zhang, a merchant from eastern China’s Zhejiang province, started selling shower heads on Amazon.com earlier this year, he vowed to follow all of the US e-commerce giant’s rules.
Still, Zhang says it is hard to abide by one specific rule: real reviews only. Zhang understands the risk of not following the rule, but believes it is the only way to jump-start overseas sales for his online store.
Already a subscriber? Log in.
Subscribe now and receive FREE sooka plan for 1 month.
T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!