FILE PHOTO: The Google sign is shown on one of the company's office buildings in Irvine, California, U.S., October 20, 2020. REUTERS/Mike Blake
BRUSSELS (Reuters) - The Irish Council for Civil Liberties (ICCL) on Wednesday will file a lawsuit in a German court against IAB Tech Lab for allegedly breaching EU privacy rules.
At issue is real-time bidding systems, the core of today's online advertising industry and through which companies such as Alphabet unit Google and publishing groups sell ads through a bidding process.
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