EU’s Google ad tech probe strikes at heart of business model


The EU launched a wide-ranging antitrust probe against Google on June 22, 2021 over concerns that it is forcing out rivals in the highly profitable online advertising market. — AFP

Google faces a sweeping European Union probe into its advertising technology, a move that strikes at the heart of the tech giant’s business model.

The European Commission said on June 22 its new confrontation with the Alphabet Inc unit will focus on concerns the company may be illegally favouring its own online display advertising technologies, squeezing out rivals.

Subscribe or renew your subscriptions to win prizes worth up to RM68,000!

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Tech News

Exclusive-Amazon likely to face investigation under EU tech rules next year, sources say
US natgas producers chase AI-driven surge in power demand to weather low prices
Snowflake shares surge on rosy forecast, AI deal with Anthropic
Digital banks lead profitability gains among Brazilian lenders, says central bank
PayPal fixes outage that affected thousands worldwide
X's former top policy chief takes job with Elon Musk rival, Sam Altman
Alibaba integrates e-commerce platforms into a single business unit
US watchdog issues final rule to supervise Big Tech payments, digital wallets
Nvidia to build AI school in Indonesia, VP says
A Google PC running Android could be in the works

Others Also Read