A potential ban on ‘surveillance based advertising’ is especially sensitive for Facebook, which has become one of the world’s most profitable companies by breaking new ground on how closely individuals could be tracked for the benefits of advertisers. — Reuters
BRUSSELS: Highly personalised targeting of web users for advertising is a central part of the Internet today, but some in the EU want to ban it, potentially upending a business model that made Google and Facebook giants.
The subject is especially sensitive for Facebook, which has become one of the world’s most profitable companies by breaking new ground on how closely individuals could be tracked for the benefits of advertisers.
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