How an octogenarian’s TikTok videos struck social media gold for Sacramento History Museum


Unsurprisingly, Hatch isn’t a TikTok user. In fact, his flip phone wouldn’t even support the app. He prides himself on making content that differs from the usual For-You-Page fare, the 'crazy people dancing and gyrating' that scared him away when he first looked into the platform. — Screengrab from TikTok

When the pandemic forced the Sacramento Museum of History to shut its doors in March 2020, staff members were searching for a way to stay relevant.

Inspired by other museums’ work, staffer Jared Jones proposed trying something many of his colleagues had never even heard of: TikTok.

Subscribe or renew your subscriptions to win prizes worth up to RM68,000!

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Tech News

Are you tracking your health with a device? Here's what could happen with the data
US judge rejects SEC bid to sanction Elon Musk
What's really happening when you agree to a website's terms of service
Samsung ordered to pay $118 million for infringing Netlist patents
Sirius XM found liable in New York lawsuit over subscription cancellations
US Supreme Court tosses case involving securities fraud suit against Facebook
Amazon doubles down on AI startup Anthropic with another $4 billion
Factbox-Who are bankrupt Northvolt's creditors?
UK should use new powers to probe Apple-Google mobile browser duopoly, report says
EU regulators scrap probe into Apple's e-book rules after complaint was withdrawn

Others Also Read