LOS ANGELES: YouTube is adding another way for creators to get money: Super Thanks, a feature that lets fans send cash to their favourite channels – it’s like a permanent tip jar that will show up on all of a creator’s videos.
YouTube had been beta-testing the feature (previously called “applause”) for several months, and now has settled on Super Thanks as the name. Starting this week, it’s expanding to “thousands” of additional creators, available in 68 countries on desktop and Android and iOS mobile devices. YouTube said Super Thanks will be available to all eligible YouTube Partner Program participants by the end of 2021.