FILE PHOTO: A smartphone displays a Klarna logo in this illustration taken January 6, 2020. REUTERS/Dado Ruvic/Illustration/File Photo
STOCKHOLM (Reuters) - Swedish payments firm Klarna said on Tuesday it had acquired influencer marketing software firm APPRL as it looked to tap into strong growth in shopping across social media channels.
Klarna said Stockholm-based APPRL, which helps content creators and retailers cooperate, was the latest addition to its growing roster of retailer marketing services. The financial details of the deal were not disclosed.
Already a subscriber? Log in.
Subscribe now and receive FREE sooka plan for 1 month.
T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
