FILE PHOTO: People holding mobile phones are silhouetted against a backdrop projected with the Twitter logo in this illustration picture taken in Warsaw September 27, 2013. REUTERS/Kacper Pempel/File Photo
(Reuters) - Twitter Inc will begin allowing businesses to showcase products for sale at the top of their profile page, the social networking company said on Wednesday, as it seeks to grab a piece of the lucrative online shopping world.
The San Francisco-based company is following in the footsteps of larger rival Facebook Inc, which opened a "Shops" feature last year to let consumers purchase products directly through Facebook and Instagram.
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