Singaporeans have taken to group buys for everything from bottled water to baby lobster – organised through social media – to get discounts and split shipping costs. — Bloomberg
Every week, Singapore healthcare worker Toh Lixin offers about 4,000 of her neighbors the chance to get discounts on items such as fruit tarts, bottled coffee and baby lobsters. Toh, 26, is the organiser of an informal network of consumers who use Telegram, WhatsApp and Instagram to organise group purchases.
She started the group last October and usually gets around 50 weekly orders.
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