It appears that Instagram is continuing to draw inspiration from TikTok. The Facebook-owned social network intends to put more emphasis on video and photo content in its search tool with plans for a new interface that is not unlike that of the Chinese platform. So how will this tool work?
Adam Mosseri, CEO of the social network, unveiled the platform’s new, in-development interface for a search tool via a video published on his Instagram account and through a post on the official blog. The changes aim to improve the results of user searches by including a wider selection of content, without being limited to a single hashtag.