NENT lifts subscriber goal for Viaplay as it aims at UK, Germany

FILE PHOTO: Nordic Entertainment Group (NENT) sign is seen at their headquarters in Stockholm, Sweden October 1, 2018. REUTERS/Olof Swahnberg/File Photo

STOCKHOLM (Reuters) -Swedish media group NENT increased the subscriber target for its Viaplay business on Wednesday and said the streaming service would enter five new markets, including Britain and Germany.

Ahead of a presentation to investors and media, NENT said it was now targeting 12 million Viaplay subscribers by the end of 2025, up from 10.5 million previously and versus 3.3 million subscribers at the end of June.