At a congressional hearing on Tuesday, former Facebook Inc product manager Frances Haugen didn’t need to convince lawmakers that the company has a big problem. Republicans and Democrats were, for once, united on her side, at several points even calling her a “hero.” What they needed was direction. Luckily, Haugen gave that to them.
Throughout the hearing she used the term “engagement-based ranking” to synthesise the complexities of Facebook’s problems into a single, neutral term. The lawmakers tried saying it themselves. “We’ve learned ... that Facebook conducts what’s called ‘engagement-based ranking,’” Sen. John Thune said.